Intelligence on the Messaging Landscape

Alidade builds custom digital audiences to analyze the issues, stakeholders, and competitors you care about.

How it Works

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1The challenge

Your reputation is shaped by more voices than ever.

To stand out, you need intelligence on all of them.

2Your audience

Alidade creates custom digital audiences to study your priority competitors, issues, and industries.

Use Alidade's advanced research platform to:

  • Differentiate from competitors and identify white space
  • Study the real influencers who shape public opinion
  • Understand your audiences and how to connect with them

Big Tech & Hyperscalers

Company
Marcus HaleMicrosoftGoogleMetaAmazonOracleNvidiaOpenAIAnthropicApplexAIIBM

Data Center Operators

Company
EquinixCrusoeDigital RealtyCyrusOneVantage Data CentersQTS Data CentersDataBankCologix

Energy & Utilities

Company
Dana ReyesDominionNextEraDuke EnergyExelonAmerican Electric PowerConstellation EnergyXcel EnergyNRG Energy

Environmental & Community Advocacy

Advocacy Group
Priya NatarajanSierra ClubData Center WatchNRDCEarthjusticeClean Air Task ForceLeague of Conservation VotersFriends of the EarthThe Nature Conservancy

Tech & Energy Policy

Think Tank
Dr. A. OkaforITIFR StreetNiskanen CenterBrookings InstitutionCato InstituteAmerican Enterprise InstituteBipartisan Policy CenterUrban Institute

Trade Associations

Trade Association
Edison Electric InstituteAmerican Clean PowerNuclear Energy InstituteAmerican Petroleum InstituteAmerican Gas AssociationU.S. Chamber of CommerceBusiness RoundtableNational Mining Association

Members of Congress

Legislative Body
Rep. J. CallowaySen. R. WhitfieldRep. D. HartwellHouse Energy & CommerceSenate ENRHouse DemocratsHouse RepublicansState delegations

Illustrative data

3Our Data

Alidade tracks everything your stakeholders say and do online.

Built on the most comprehensive database of corporate, executive, and public affairs messaging, Alidade offers a single platform for analyzing all owned messaging channels.

Social Media

Websites

Blog Posts

Executive Comms.

Video Content

Advertising

Press Releases

Events

4The analysis

Alidade provides a complete picture of the landscape.

Access detailed insights on competitor positioning and audience priorities.

Audiences: What They're Saying

Attitudes — Current perceptions of brands, products, and policies.

Narratives — Debates surrounding key issues, industries, and news.

Trends — Insights on how conversations are shifting over time.

Competitors: What They're Doing

Positioning — Brand voice, creative identity, and executive storytelling.

Messaging — Launches, value props, use cases, and policy campaigns.

Marketing — Content & channel strategy, partnerships, and audiences.

Audiences: What They're Saying

Messaging Themes

share of 2,305 posts · Illustrative data

Grid reliability & capacity27%
Local siting & transparencyrising22%
Jobs & regional investment19%
Water & land use14%
Ratepayer costsrising11%
Carbon-free commitments7%

Competitors: What They're Doing

Competitor Tactics

Activity intensity · last 90 days · Illustrative data

  • Edison Electric Institute: Paid Ads Heavy, Exec Voice Active, Press Heavy, Video Light, Events Heavy
  • American Clean Power: Paid Ads Active, Exec Voice Light, Press Heavy, Video Active, Events Active
  • Data Center Coalition: Paid Ads Active, Exec Voice Heavy, Press Active, Video None, Events Light
  • NRDC: Paid Ads None, Exec Voice Light, Press Heavy, Video Active, Events Light
  • ITIF: Paid Ads None, Exec Voice Active, Press Light, Video Light, Events Active
None
Light
Active
Heavy

Everyone leads with press & paid — video and community events sit open.

5The Strategy

Alidade finds your white space — and pressure tests the message.

Create campaigns that differentiate from competitors and connect with priority audiences.

  • Uncover white space opportunities
  • Draft and refine messaging
  • Pressure test content & tactics
  • Align with allies and brand guidelines

White Space Finder

Audience interest vs. competitor coverage

Community benefits & local partnershipopen lane
Audience interest78%
Competitor coverage12%

High audience interest, almost no competitor ownership — open lane.

Jobs & investment
Audience interest54%
Competitor coverage81%
Carbon-free pledges
Audience interest41%
Competitor coverage67%

Illustrative data

Research Agent

Pressure test this line for the siting hearing: “Our new campus will deliver 2,300 local jobs and $20B in investment.”

Jobs-and-investment framing is saturated — 19% of the debate, led by industry voices — so it won't differentiate you. Reframe around grid investments that lower bills, and pair the jobs number with a community-benefits commitment: that lane is wide open.

Blends inDifferentiated
6The Results

Alidade measures your reputation and tracks your key audiences over time.

Monitor the messaging landscape with products built to identify trends, quantify your impact, and keep tabs on the competition.

Bulletins

Customized newsletters that summarize the conversation, highlight key takeaways, and link directly to important content.

Data Center Debate SummaryIllustrative data

Weekly Bulletin — Siting bill momentum, EEI's pivot, coalition expansion

Monday, June 8 · 7:00 AM

Your weekly recap of the voices, narratives, and campaigns shaping the data-center debate.

Key Takeaways

  • Siting transparency is now the fastest-moving narrative — Congress is following local advocacy's lead.
  • Industry is pivoting from jobs talk to affordability as ratepayer questions gain traction.

Siting transparency bill gains 12 co-sponsors

Members from both parties signed on following county-level coverage in Virginia and Georgia.

Why it matters: Your hearing testimony lands in this exact news cycle — lead with community input.

Members of Congress · 9 posts

EEI reframes reliability as affordability

New conference messaging ties data center demand to ratepayer protection — a notable pivot from last quarter.

Why it matters: Expect affordability questions; your grid-investment numbers answer them.

Trade associations · 4 posts

Week at a Glance · 7 groups · 214 posts

Readouts

Interactive slide decks that custom code sentiment toward the companies, campaigns, and issues you select.

Q2 Reputation Tracker

Data Center Economics & Environmental Impacts • Local Policy Influencers • June 2026

Illustrative data

Net sentiment toward Brand

Sentiment started at 38, dipped to 36, then rose steadily to 63 by week eight following the community-benefits campaign launch in week five.

Community-benefits campaign launches

+38%

Campaign reactions

positive engagement since launch

Job Training

top message pillar

driving positive sentiment

14

New voices monitored

added to your audience this quarter

Need to Understand the Landscape?