1Our Name

Why “Alidade”?

We’re named after the alidade (pronounced AL-ih-dayd), a navigational tool once used for measuring, surveying, and targeting. Alidades are similar in function to telescopes and sextants.

And no — we’re not named for Adelaide, the city in Australia.

2Our Team

Subject matter experts in digital research.

We are social listening and competitive intelligence subject matter experts. We’ve led advanced digital research practices advising major clients on brand, product, and policy messaging strategy using social, news, search, and web analytics.

Connor Schmidt

Co-Founder & CEO

At Alidade: Connor manages the business, including client services, communications, and day-to-day operations.
Before Alidade: Connor led digital strategy teams, consulted on brand and product positioning, and managed public affairs campaigns.
Outside Alidade: Connor is based in Seattle, WA and can be found golfing, rooting for the Patriots, collecting Blu-rays, and walking his chihuahua Millie.

Milo Stroik

Co-Founder & CTO

At Alidade: Milo is responsible for all aspects of technical development and product strategy.
Before Alidade: Milo was a digital researcher at a consulting firm and led the development of several internal AI-based research tools.
Outside Alidade: Milo is based in Washington, DC and enjoys building side projects, supporting DC sports teams, and occasionally golfing.

3What We Do

Alidade helps teams across the business understand and navigate the messaging landscape.

Analyze competitors, customers, and thought leaders to identify best practices, uncover white space opportunities, and benchmark performance.

Strategy

Study competitor playbooks and uncover white space opportunities.

Measurement

Understand what's working and benchmark performance.

Monitoring

Track trends, competitor campaigns, and industry developments.

Built for every team that shapes a message.

Communications, product, public affairs, and insights teams use Alidade to study the landscape, sharpen their messaging, and measure what lands.

Brand Strategy

Create engaging experiences with insights on best practices, case studies, and industry trends.

Corporate Comms.

Explore content, tactics, and influencers when positioning brands and executives online.

Product Marketing

Differentiate new products using data on competitor messaging, marketing, and partnerships.

Public Affairs

Understand the issue landscape by identifying allies, monitoring critics, and tracking updates.

Research & Insights

Access new channels and data points to benchmark performance and measure impact.