Alidade is the competitive intelligence expert for communications teams
Alidade automates competitive research to help brand, product, and policy teams create more effective, differentiated messaging
Coming Soon
Analyze
Alidade builds in-depth analyses of competitors' communications practices
Strategize
Alidade answers questions and offers recommendations using everyday language
Monitor
Alidade summarizes key updates about competitors, campaigns & industry trends
The current process for studying competitors is inefficient
Competitive intelligence helps teams learn from best practices, differentiate their approach, and benchmark performance. But the process for gathering these insights is...
Time Consuming
A manual process spread across multiple tools and channels
Expensive
Often outsourced to agencies and consultants
Inconsistent
Difficult to replicate, lacking context and detail
Alidade is a new way to understand what competitors are saying and doing online
Comprehensive messaging database
Alidade provides a single view into all external messaging channels:
- Websites, blogs, and press releases
- Social media across all platforms
- Digital advertising campaigns
- Executive LinkedIn posts and speeches
- Video content and webinars
Strategic analysis, not just metrics
Alidade understands complex communications concepts:
- Brand positioning and personality
- Messaging themes, use cases, and value props
- Customer segments and marketing funnels
- Content strategy and campaign tactics
- Executive thought leadership
- Policy positions and initiatives
AI assistant that speaks your language
Alidade shares insights through natural conversation:
- Ask questions in everyday language
- Receive detailed strategic recommendations
- Generate custom reports and analyses
- Get proactive alerts about competitors
- Access curated newsletters on industry trends
Alidade is built for teams involved in message development
Brand Strategy
- Compare positioning, voice, and visual style
- Assess competitor activity across channels
Product Marketing
- Identify unique value props and use cases
- Evaluate customer segments and journeys
Public Affairs
- Uncover peer commitments and initiatives
- Track messaging from allies and critics
Corporate Comms
- Study best practices for announcements
- Benchmark executive thought leadership
Alidade is uniquely focused on communications strategy
Unlike social listening tools
Alidade analyzes all owned messaging, not just voice-of-customer metrics
Unlike sales enablement apps
Alidade covers all digital channels, not just sales and paid media
Unlike generic AI chatbots
Alidade is detailed, accurate, and updates in real-time