Alidade helps teams across the business better understand and navigate the messaging landscape

Analyze competitors, assess customers, and thought leaders to...

Identify
best practices
Uncover white space
opportunities
Benchmark
performance
Strategy
Measurement
Monitoring
Study competitor
playbooks
Understand
what's working
Track trends
& developments

Communications, product, and insights teams use Alidade for strategy, measurement, and monitoring

Brand Strategy

  • Build Brand & Creative Briefs
  • Plan Brand Campaigns
  • Ensure Messaging Alignment
  • Prepare for Market Positioning
  • Develop Case Studies
  • Access Historical Context

Corporate Comms.

  • Create PR Plans & Playbooks
  • Vet Proposed Comms
  • Research Peer Executives
  • Evaluate Messaging Channels
  • Explore Best Practices

Product Marketing

  • Identify New Competitors
  • Audit Competitor Messaging
  • Track Competitive Launches
  • Inform Product Roadmaps
  • Prioritize Tactics & Content

Public Affairs

  • Analyze Issues & Initiatives
  • Map Key Influencers
  • Vet Coalition Partners
  • Track Coalitions & Allies
  • Monitor Critics & Opponents
  • Compare B2B Commitments

Research & Insights

  • Measure Key Campaigns
  • Benchmark Performance
  • Assess Messaging Impact
  • Report on Emerging Trends
  • Access Historical Data

Consultants & Agencies

  • Use Insights More Proactively
  • Access Unique Metrics & KPIs
  • Sell New Types of Projects
  • Validate Recommendations
  • Save Time on Manual Research