Alidade is powered by a comprehensive library of all digital messaging shared by top companies
Alidade intelligently organizes this content so it's easy to search, filter, and analyze
Alidade understands, quantifies, and compares complex messaging concepts
Brand Strategy
- Brand Voice, Archetypes, & Values
- Brand & Executive Positioning
- Digital Brand Architecture
Online Presence
- Channel Usage & Audience Engagement
- Content Strategy & Key Resources
- Influencer Presence & Partnerships
Marketing Tactics
- B2B & B2C Messaging Targets
- Marketing Funnels
- Key Campaigns & Initiatives
Messaging Analysis
- Overall Message House
- Key Themes & Value Props
- Policy & Advocacy Priorities
Alidade streamlines and modernizes the messaging research process
Strategize
Alidade provides in-depth, tailored guidance to shape your messaging approach.
Chat directly with Alidade to:
- Receive feedback on strategy ideas & draft docs
- Get recommendations on tactical improvements
- Explore white space opportunities
- Access citations linking to key posts and content
- Get quick answers and dig deeper on insights
Measure
Alidade identifies the most effective messages, tactics, and channels based on social engagement data.
Use Alidade to:
- Track reactions to messages & resources
- Demonstrate the ROI of new positioning & tactics
- Benchmark impact vs. peers & competitors
- Optimize performance across digital channels
- Validate strategy decisions and cite best practices
Monitor
Alidade creates customized, easy-to-read newsletters that keep you up-to-date on key issues, competitor activities, and trends.
Delivered to your inbox, these updates include:
- Alerts for activity from companies you select
- Data on top-performing content and campaigns
- Insights on industry & marketing trends
- Flags for new organizations discussing key issues
Coming Soon