On the Record: Tracking the 2028 Presidential Primary
From: Alidade
Re: On the Record: Tracking the 2028 Presidential Primary
On the Record: Tracking the 2028 Presidential Primary
Mar 9 - Mar 16, 20264 organizations598 posts tracked
A weekly analysis of social media posts from the personal accounts of possible 2028 Democratic presidential candidates generated by Alidade AI. Interested in a custom version of this newsletter focused on your industry or priorities? Reach out to team@alidade-ai.com.
Key Takeaways
- 1Democratic 2028 contenders unified around opposing the Iran war but differentiated themselves through distinct strategic lanes — legislation, economic framing, moral critique, or Senate accountability.
- 2Multiple candidates simultaneously rolled out middle-class tax cut bills and war-cost affordability messaging, signaling that economic populism will be the central battleground of the primary.
- 3High-profile appearances at Selma, Latino media events, and Pennsylvania's re-election launch reveal candidates are already building coalitions with Black, Latino, and swing-state voters well ahead of 2028.
Detailed Coverage
1
Democrats Attack Iran War on Five Distinct Fronts
Multiple OrganizationsPolicy
Why It Matters
2
War Costs Drive Competing Kitchen-Table Affordability Frames
Multiple OrganizationsPolicy, Marketing & Outreach
Why It Matters
3
Booker and Kelly Launch Dueling Middle-Class Tax Cut Bills
Cory Booker & Mark KellyPolicy, Marketing & Outreach
Why It Matters
4
Newsom Uses Book Tour to Build Latino Media Ties, National Reach
Gavin NewsomMarketing & Outreach
Why It Matters
5
Selma Anniversary Draws Buttigieg, Moore, and Pritzker in Black Voter Outreach Push
Multiple OrganizationsMarketing & Outreach
Why It Matters
6
Shapiro Launches Re-Election Bid on Pennsylvania Results Record
Josh ShapiroPolicy, Marketing & Outreach
Why It Matters
7
Michigan Synagogue Attack Draws Unified Condemnations, Policy Critiques
Multiple OrganizationsPolicy
Why It Matters
Week at a Glance
| Organization | Activity | Key Topics | This Week |
|---|---|---|---|
| Pete Buttigieg | low | Black voter outreachSelma anniversary | Spoke at the Selma Unity Breakfast and met with Birmingham's mayor in an early Black voter courtship swing. |
| Andy Beshear | medium | AffordabilityKitchen-table messaging | Deployed plain-spoken cost-of-living attacks citing gas, groceries, and homeownership as evidence the country isn't feeling 'great.' |
| Gavin Newsom | high | Iran war costsBook tourLatino media outreach | Hammered war-driven gas price spikes relentlessly while using his book tour to build Latino media ties in swing states. |
| Gretchen Whitmer | low | Minimal activity | Virtually no notable social media activity this period with only three posts analyzed. |
| JB Pritzker | medium | Selma anniversaryCivil rights | Posted from Selma invoking the Bloody Sunday anniversary to frame current political resistance. |
| Kamala Harris | low | No posts were analyzed this period. | |
| Rahm Emanuel | low | Minimal activity | Only two posts analyzed with no notable thematic presence in the digest. |
| Wes Moore | medium | Selma anniversaryBlack voter outreachCivil rights | Marched across the Edmund Pettus Bridge and posted a photo with kingmaker Rep. Jim Clyburn. |
| Mark Kelly | high | Gas tax reliefMiddle-class tax cutsIran war opposition | Introduced both a gas tax suspension bill and a middle-class tax cut bill, pairing legislative action with populist messaging. |
| Alexandria Ocasio-Cortez | low | Minimal activity | Only six posts analyzed with no notable presence in this period's major storylines. |
| Ro Khanna | high | Anti-Iran warAntisemitismRetail politics | Co-sponsored a War Powers Resolution, condemned antisemitic attacks, and visited a Buc-ee's in Texas for retail voter outreach on prices. |
| Chris Murphy | high | Iran war critiqueCounterterrorismAntisemitism | Delivered the most detailed Iran war critique citing classified briefings and linked the synagogue attack to gutted FBI counterterrorism capacity. |
| Josh Shapiro | high | Re-election launchGovernance recordGSD brand | Launched his re-election bid with a tightly packaged results record doubling as a national audition. |
| Cory Booker | high | Middle-class tax cutsSenate accountabilityAntisemitism | Introduced the Keep Your Pay Act and demanded public Senate hearings on Iran across a high-volume multi-platform rollout. |
Tracking 4 organizations • Generated by Alidade AIMar 16, 2026 at 12:04 PM
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