On the Record: Tracking the 2028 Presidential Primary
From: Alidade
Re: 2028 Democratic Presidential Primary Tracker
2028 Democratic Presidential Primary Tracker
Feb 2 - Feb 10, 20265 organizations444 posts tracked
A weekly analysis of social media posts from the personal accounts of possible 2028 Democratic presidential candidates generated by Alidade AI. Interested in a custom version of this newsletter focused on your industry or priorities? Reach out to team@alidade-ai.com.
Key Takeaways
- 1Democratic leaders coalesced around a unified anti-corruption frame this week, with Khanna, Murphy, and others targeting Trump's UAE deals and Epstein ties as their sharpest offensive messaging.
- 2Gov. Shapiro's high-volume, policy-heavy "GSD" branding and Buttigieg/Kelly's infrastructure focus signaled a deliberate Democratic pivot toward pocketbook issues alongside moral outrage.
- 3Book launches from Newsom, Booker, and Whitmer's new Substack confirmed that 2028 presidential brand-building is well underway among top Democratic contenders.
Detailed Coverage
1
Democratic Leaders Condemn Trump's Racist Post Targeting Obamas
Multiple OrganizationsPolicy, Marketing & Outreach
Why It Matters
2
Khanna and Murphy Lead Aggressive Epstein Accountability Push
Ro Khanna & Chris MurphyPolicy, Marketing & Outreach
Why It Matters
3
Democratic Leaders Frame ICE Raids and Election Takeover as Authoritarian Threats
Multiple OrganizationsPolicy
Why It Matters
4
Shapiro Deploys Prolific Policy Messaging as National Positioning Strategy
Josh ShapiroPolicy, Marketing & Outreach
Why It Matters
5
Buttigieg and Kelly Champion Infrastructure and Energy Investment Against Trump
Pete Buttigieg & Mark KellyPolicy
Why It Matters
6
Murphy and Khanna Target Trump-UAE Corruption as Core Message
Chris Murphy & Ro KhannaPolicy
Why It Matters
7
Newsom and Booker Launch Books in Pre-2028 Brand Building
Multiple OrganizationsMarketing & Outreach
Why It Matters
Week at a Glance
| Organization | Activity | Key Topics | This Week |
|---|---|---|---|
| Pete Buttigieg | medium | Infrastructure investmentEnergy policyAnti-Trump contrast | Championed infrastructure projects and framed Trump's energy policy rollbacks as raising costs for families. |
| Andy Beshear | low | Anti-racismTrump condemnation | Called Trump's Obama post "racist, hateful and does not represent our country." |
| Gavin Newsom | medium | Book launch2028 positioning | Announced memoir "Young Man in a Hurry" dropping February 24 as a pre-2028 brand-building move. |
| Gretchen Whitmer | low | Digital engagement2028 positioning | Launched a new Substack publication signaling expanded digital outreach ahead of future campaigns. |
| JB Pritzker | medium | Anti-racismTrump condemnation | Delivered the most direct response to Trump's racist post, stating simply: "Donald Trump is a racist." |
| Kamala Harris | low | AccountabilityTrump condemnation | Called out the White House cover-up of Trump's racist post, saying "no one believes" their defense. |
| Rahm Emanuel | low | General commentary | Maintained minimal public activity with only four posts analyzed this week. |
| Wes Moore | medium | Anti-racismLeadership | Framed Trump's racist post as "blatant racism" and a broader leadership failure. |
| Mark Kelly | high | ICE enforcement reformEnergy and infrastructureAnti-Trump contrast | Led on ICE use-of-force legislation, pushed Arizona solar investment, and warned about AI-driven energy demands. |
| Alexandria Ocasio-Cortez | low | General commentary | Maintained a relatively quiet week with limited notable messaging. |
| Ro Khanna | high | Epstein accountabilityUAE corruptionAnti-elite messaging | Dominated the week with relentless Epstein file messaging and launched an investigation into a $500M UAE-Trump crypto deal. |
| Chris Murphy | high | UAE corruptionEpstein filesElection integrity | Attacked Trump-UAE deals as "brazen, open corruption" on the Senate floor and amplified Epstein file revelations. |
| Josh Shapiro | high | Tax cutsCrime reductionElection integrity | Deployed high-volume policy messaging around seven tax cuts, crime stats, and a $100M Federal Response Fund. |
| Cory Booker | high | Book launchAnti-racismICE enforcement | Promoted his book "STAND" with an eight-city tour while condemning Trump's racism and ICE enforcement. |
Tracking 5 organizations • Generated by Alidade AIFeb 10, 2026 at 1:08 AM
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